Short films are the way to go for successful advertising in the digital age. Tumi's latest campaign features 10 shorts from different filmmakers around the world. Each one features a different perspective on the perfect journey for their "19 Degree" series which showcases the 19 Degree Aluminum line.
From Tokyo to Morocco to Sicily, each journey is as unique as the artist behind the camera. With a panel of judges that included Alexis Bledel and Justin Bartha, a winner was selected. Bella Monticelli's short film features Craig Johnson, a rancher in Montana, beautifull depicting the sweeping Big Horn Mountainscape.
See the rest of the "19 Degree" films at Tumi. And watch Bella Monticelli's Perfect Journey below: