Airlines get a lot of flack for rising prices and additional charges for baggage; Spirit perhaps most of all. The low-cost carrier boasts cheap flights with a whole bunch of hidden fees sprung on passengers last minute. Want to bring that carry-on bag on board? Better cough up a few more bucks.
Now, Spirit is embracing its infamous reputation by launching a new marketing campaign dubbed "The Hate Thousand Miles" promotion. The video, featuring tweets from real (angry) customers explains that Spirit is "A cheap seat for a cheap ass." It also invites travelers to hate on Spirit or any other airline for the chance to win 8,000 free miles... on Spirit.
While the campaign may seem counterintuitive, Spirit is trying to use the opportunity to educate travelers on how its pricing structure works and how some of the most hated aspects of the airline's business plan are actually what helps keep the cost of tickets low.
“We see this as an opportunity to educate consumers about the differences of Spirit, and in return for their hate, we’ll give them a little bit of love in the form of free miles,” said CEO Ben Baldanza to USA Today.
Check out the video below and if you feel a familiar rage rising, head over to hatethousandmiles.com to let out some steam. Reward flights on Spirit start from only 10,000 miles, so your mean tweets might just get you a free trip.