Orlando Wants More Money to Encourage LGBT Travel


By Neal Broverman

The Florida city is hoping to get an infusion of cash so it can market more directly to queer travelers.

The group that works to promote LGBT tourism in Orlando is seeking $50,000 to bring more gay travelers to the city, specifically those from Brazil.

Converge Orlando is the group tasked with marketing and promoting LGBT tourism in Orland. Converge recently requested $50,000 from Visit Orlando, which oversees all travel efforts in the city, so they can tap the huge LGBT market more effectively. If Converge is successful, they'll put the money towards advertising and public relations. The group believes the gay travel market can bring $3 billion in local spending, if they're given the right resources.

Converge hopes to direct many efforts towards Brazilian LGBT tourists. Brazil is currently the largest market for tourism in Orlando.

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Tags: Orlando, Orlando