Graphic designer Christopher Rouleau, who created the "Toronto Etiquette Project" website, launched "We Are Not Ford," a blog that intends to distance Toronto from its disastrous mayor.
With pictures of Toronto icons like the CN Tower, poutine, and maple leaves, the blog hopes to repair damage done to Toronto's reputation by Rob Ford, its vulgar, and allegedly homophobic, boss. Readers are encouraged to share these images on social media, using the hashtag #wearenotford.
"My objective was to address the problem, offer a playful visual solution, and provide a creative and shareable component to the growing anti-Ford movement,” Rouleau said in a statement. "I took it upon myself to come up with a creative solution for Torontonians and Canadians to reclaim our tarnished reputation."