A Regal theater in downtown Los Angeles will be the nation's first "4DX" movie theater, which will provide an even-more immersive experience than 3D.
Imagine vibrating seats, lights, fog machines, scents, and fans to simulate wind and rain. Movie-goers in L.A. will soon get to experience that, courtesy of a Korean company that's already opened similar screens in 91 theaters across 23 countries. Action movies like Spiderman franchise and the recent Need for Speed are typically chosen for 4D. The Regal 14-screen multiplex, located in the L.A. Live sports and entertainment complex, will outfit one of its theaters with the 4D technology at a cost of about $2 million. It's not clear how much it will cost producers to add such bells and whistles to their films, nor how much tickets will be for American patrons.
If the theater takes off in L.A., it will likely expand to other Regal cinemas in the country. There are certainly complications that may deter some devotees — like misting someone during a rain scene, but the audience still being wet when a desert scene takes over. Read more here and watch a video of the experience below.