Everyone who works at JetBlue--from the ground crew to the pilots--will have a new uniform by spring 2014, travel blog Skift reports.
"We've had the same uniform for 12 years, says crew member Rosie Lavoie, who contributed to the design.
The uniforms were designed by Michael Schwarz of design firm Stan Herman, who also created uniforms for McDonald's, Fedex, Avis, and JetBlue's previous duds.
As explained in the video below, the airline had crew members from each group meet with the designers. "We have our frontline crew members who wear the uniforms everyday at the table with us telling us directly and specifically what they need in a uniform," says Lisa Borromeo, director, brand management and advertising.