This 4th of July, Smirnoff Ice is showing its love for America with a new flavor: Red, White, and Berry. But that's not all, the company is telling bosses across the country to give their employees a much-needed five-day weekend since this year's fireworks celebration takes place on a Wednesday.
"To put it plain and simple, celebrating Independence Day in the middle of the work week is, well…un-American. And we won’t stand for it. That’s why we are asking people across the nation to join together to give America the fun birthday party she deserves - by taking a 5 day weekend!" the company said.
Beginning this week, Smirnoff Ice is calling on people across America to exercise their undeniable right to patriotic fun by sounding off on Facebook or Instagram about how they’d celebrate if they had a five day weekend, because it’s SO obviously not doing work. By commenting on the contest post on the @SmirnoffUS Facebook and Instagram pages, they will be entered for the chance to be paid by Smirnoff Ice for the time that is being taken off, allowing them to take July 5 and 6 off and celebrate all things ‘Merica the way she was meant to be celebrated (with your boss’s permission, of course).