British Airways new cost-cutting measure is deceptively brilliant. As the airline continues to try to compete with Europe’s famous low-cost carriers, the legacy carrier is working to find a way to outfit their aircrafts with more seats to, in turn, lower the cost of the average ticket. The airline will be installing seats that don’t recline. Or, as the airline is calling it, “Pre-Reclined" (we see what you did there BA). Since we’re the kind of decent flyers who won’t recline on short-haul flights, it won’t impact the everyday traveler too much. The new configuration will be on 35 Airbus A320neos and A321neos, which are expected to arrive later this year.
The change, though, caused a stir with British Airways’ loyal customers who feel the airline is losing its prestige that they’ve come to expect. This news comes after last year’s announcement that BA would stop providing meals and drinks on the short-haul routes.
So, how does the new 29-inch seat pitch compare to BA’s short-haul European competitors? The pitch is equal to that of EasyJet, but actually two inches smaller than Delta Ar Lines’. But for those who hate when the person in front of you reclines and your TV ends up in your stomach, this new change isn't something to be too angry about.