Kiehl’s Since 1851, the hair and skin care product-staple of many a-medicine cabinet, once again partnered with amfAR, The Foundation for AIDS Research, for its sixth annual LifeRide, which ended earlier this month. This year’s 2,200 mile trek from Denver to San Francisco - with stops in Murray, Utah; Las Vegas; and Los Angeles - had the usual star-power (Ben Cohen, Gilles Marini, Tricia Helfer and many other actors and musicians all participated) and raised nearly $275,000 for HIV/AIDS research.
Now that the rev of Harley-Davidson engines has died down for another year, we were able to ask Chris Salgardo, Kiehl’s USA President, our ten questions:
1. Where did you go on your last trip?
I go to Provincetown every year for at least a week. It's the perfect mid-summer escape.
2. What was your best memory from it?
Reconnecting with friends that I rarely get to see with all of our very complicated schedules.
3. Most important tip for someone who has never done a bike trip before?
Do your homework. Know the route and plan your riding time, meals and attire, appropriately.
4. Favorite place to stop along the LifeRide?
All the small towns. Love meeting the local folk because they remind me of why this country is so great.
5. How many bugs a day do you imagine you accidentally eat while riding?
I don't know how many I eat, but a more than a few have committed suicide against my shield.
6. Which of your co-riders is the biggest badass and why?
amfAR CEO Kevin Frost got his motorcycle license just to ride with us on LifeRide. He was so moved by the journey after the first two years that he's ridden with us ever since, and has become a very skilled rider.
7. When traveling, what Kiehl’s Since 1851 product do you never leave home without?
Skin Rescuer because it treats my skin gently no matter what the conditions are, and never forget my SPF products.
8. What’s the best thing about traveling by bike?
You can feel the elements on your face and body. It's a freedom of just you and your bike and the rest of the world. I feel one with everything when I ride.
9. What should everyone know about amfAR that might convince them to donate to LifeRide?
amfAR is committed to finding a scientific foundation for a cure by 2020. They're calling it Countdown to a Cure, and I can't think of a better goal than eradicating this disease!
10. Where will you go on your next adventure?
In keeping with Kiehl's spirit of adventure, I'm headed to Alaska in a few weeks to torture test a product you'll be seeing a few months from now. I can't wait to share both the journey and the product with everyone soon.
For anyone who wishes, there are still a few ways to donate. LIFERIDE: Riding for a Cure, a coffee-table book documenting the first five years of the LifeRide is available for purchase at Kiehl’s retail stores for $60, with 100% of Kiehl’s net profits, up to $10,000, benefitting amfAR. Similarly, customers can purchase a Kiehl’s Limited Edition Ultimate Strength Hand Salve with the red cap for $28.50, with 100% of Kiehl’s net profits, up to $25,000, benefitting amfAR. Or, make a direct donation on CrowdRise.com/LifeRide2015.
Check out some highlights from the ride here: