Coveted: Kapten & Son Limited Edition Pride Watch

Pride is here, and the internet is ablaze with rainbow gear. Kapten & Son watch brand has joined the game to help you celebrate Pride in style. They recently released a limited edition Pride design that takes the classic rainbow design and puts it with the brand's sleek technology.

“At Kapten & Son, we believe our generation is open-minded and embraces diversity, and this inspires us in everything we do,” said Artjem Weissbeck, CEO of Kapten & Son. “To us, each customer is special, an individual character and a trendsetter. We devote our time and energy to creating the perfect companions for their journeys, and they in turn inspire us with their passion and drive. As a brand, we believe it is our responsibility to celebrate and support people who help foster the same ideals. We are very proud to offer the PRIDE watch in celebration of the LGBT community, and to support Heritage of Pride in their efforts.”

The limited edition Pride watch comes in two sizes, Campina (36mm) and Campus (40mm). It's easily customizable with your choice of a white or black watch face and a rose gold or silver casing. And if you already have a Kapten & Son watch, the nylon Pride band can be purchased separately for an easy fit.

It also goes toward a great cause, 15% of proceeds benefitting Heritage of Pride, the non-profit organization that produces New York City's official Pride events.

The Kapten & Son limited edition Pride watch is now available online.