The gay dollar has power. It's a lesson Harvey Milk taught when he began fighting for gay rights, it's something the Democratic Party learned when we helped Bill Clinton win his first presidential election, and it impacts how the LGBT community is shown in popular culture. And that's why it's important for you to take the travel survey, below.
Community Marketing is an organization that shows major companies, primarily in the travel sector, how gays and lesbians spend their hard-earned money. The data they collect can show major advertisers like American Airlines, Wells Fargo, Macy's and others just how much expendable income the LGBT market holds and what we spend it on, and that gets them to support gay media, events -- and most importantly -- causes.
Visit Community Marketing's website to take the survey.
BONUS: Everyone who completes the survey by October 31, 2011 will be entered into a drawing to win one of five US $100 cash prizes.
Participating in this study helps open minds and doors around the world, and influences positive changes for our community. You may have seen previous years' surveys quoted in such publications as the New York Times, USA Today, and the Wall Street Journal. So this survey really does matter.
Take the survey now, then have your friends complete it. Your input can do a lot of good.
Community Marketing is an organization that shows major companies, primarily in the travel sector, how gays and lesbians spend their hard-earned money. The data they collect can show major advertisers like American Airlines, Wells Fargo, Macy's and others just how much expendable income the LGBT market holds and what we spend it on, and that gets them to support gay media, events -- and most importantly -- causes.
Visit Community Marketing's website to take the survey.
BONUS: Everyone who completes the survey by October 31, 2011 will be entered into a drawing to win one of five US $100 cash prizes.
Participating in this study helps open minds and doors around the world, and influences positive changes for our community. You may have seen previous years' surveys quoted in such publications as the New York Times, USA Today, and the Wall Street Journal. So this survey really does matter.
Take the survey now, then have your friends complete it. Your input can do a lot of good.
-- JOE THOMPSON
