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G-Star Debuts in Beverly Hills

G-Star Store LA_9604

People all over the world know that if you're in Beverly Hills, dahling, and you're looking for the most exclusive designer shops in the world, you hit Rodeo Drive. The crowded thoroughfare is the West Coast's rendition of Fifth Avenue, playing host to only the most elite of designer boutiques. Last week, Rodeo welcomed a new neighbor with the opening of G-Star, making it the very first denim brand to plant its roots on the famous boulevard. To fête their latest bit of real estate, the label welcomed a slew of celebrities to check out their new location -- including the dreamy DJ Mark Ronson, True Blood's resident stud Ryan Kwanten, our nerd-crush Joel McHale (from E!'s The Soup), Out100 honoree George Kotsiopoulos, and le French actress Clémence Poésy (who will be starring in G-Star's spring campaign.) The emporium is marked by an imposing charcoal tower looming over the street entrance, beckoning you into the store, which is loaded with an ample supply of denim delights within. In other words, it's a dream come true for any jean fanatic -- and this being Southern California, you can be sure there are plenty of lurking around, waiting to snatch up a few pairs before shuffling on down the street to Gucci, Dolce, Prada, and beyond...

G-Star Store LA_9693

G-Star Store LA_9604

People all over the world know that if you're in Beverly Hills, dahling, and you're looking for the most exclusive designer shops in the world, you hit Rodeo Drive. The crowded thoroughfare is the West Coast's rendition of Fifth Avenue, playing host to only the most elite of designer boutiques. Last week, Rodeo welcomed a new neighbor with the opening of G-Star, making it the very first denim brand to plant its roots on the famous boulevard. To fête their latest bit of real estate, the label welcomed a slew of celebrities to check out their new location -- including the dreamy DJ Mark Ronson, True Blood's resident stud Ryan Kwanten, our nerd-crush Joel McHale (from E!'s The Soup), Out100 honoree George Kotsiopoulos, and le French actress Clémence Poésy (who will be starring in G-Star's spring campaign.) The emporium is marked by an imposing charcoal tower looming over the street entrance, beckoning you into the store, which is loaded with an ample supply of denim delights within. In other words, it's a dream come true for any jean fanatic -- and this being Southern California, you can be sure there are plenty of lurking around, waiting to snatch up a few pairs before shuffling on down the street to Gucci, Dolce, Prada, and beyond...

G-Star Store LA_9693



People all over the world know that if you're in Beverly Hills, dahling, and you're looking for the most exclusive designer shops in the world, you hit Rodeo Drive. The crowded thoroughfare is the West Coast's rendition of Fifth Avenue, playing host to only the most elite of designer boutiques. Last week, Rodeo welcomed a new neighbor with the opening of G-Star, making it the very first denim brand to plant its roots on the famous boulevard. To fête their latest bit of real estate, the label welcomed a slew of celebrities to check out their new location -- including the dreamy DJ Mark Ronson, True Blood's resident stud Ryan Kwanten, our nerd-crush Joel McHale (from E!'s The Soup), Out100 honoree George Kotsiopoulos, and le French actress Clémence Poésy (who will be starring in G-Star's spring campaign.) The emporium is marked by an imposing charcoal tower looming over the street entrance, beckoning you into the store, which is loaded with an ample supply of denim delights within. In other words, it's a dream come true for any jean fanatic -- and this being Southern California, you can be sure there are plenty of lurking around, waiting to snatch up a few pairs before shuffling on down the street to Gucci, Dolce, Prada, and beyond...



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