All-Access Lyft Pass to Make Owning Car Obsolete

Lyft has just launched their All-Access Plan, a first-of-its kind subscription plan for the ride sharing industry. Similar to the way you would subscribe to Rent the Runway for couture fashions, Netflix for premium shows or Robb Vices for top-shelf spirits, Lyft now allows riders to sign up for a monthly plan on rides throughout the month.

Lyft’s All-Access Plan will allow you to lock in 30 Lyft rides at up to $15 each for just $299 each month and receive 5% off additional rides. With this week’s rollout, passengers will be able to sign up for the plan by the end of this week. This is a first step toward delivering on the company’s goal of making car ownership optional.