Charaf Tajer’s Casablanca Collection Recalls Monaco of the 1970s
The Casablanca Collection from Charaf Tajer feels like a sartorial vacation.
The brand transports us to a vision of Monaco in the 1970s, where jet setters watch Formula 1 racing before retiring to high-end casinos at night, all while sipping effervescent cocktails and swathing themselves in bright prints.
Fittingly, Casablanca founder Charaf Tajer, born in Monaco and now residing in France, counts shipping tycoon Aristotle Onassis as his eternal muse. The clothes aren’t as aggressively heterosexual as Jackie Kennedy’s second husband though; the men’s separates include wide-leg trousers like those seen on Jerry Hall, and the male models don pearls and blouses. The women’s items are powerful and sexy, evoking Faye Dunaway’s TV news boss in Network. The theme of gambling is woven into Casablanca’s fabric, with gowns featuring spades, clubs, diamonds, and hearts.
Tajer staged the shoot for his fall lookbook at a hotel which, with its modern baroque stylings, looks like it could have opened a century ago; the kind of place Onassis might have used for a rendezvous with his lover, opera icon Maria Callas. All of this haute glamour makes us want to drop everything and hop a (private) jet to the French Riviera!
Photographed by Yannis Meynadier @ymeynadier All looks by Casablanca