Those of us outside of the UK may have never heard of Cottages.com, but the company is hoping to change that with a new ad that features all types of families renting unique properties. In their new 30-second spot (that launched on New Year's Day on Channel 4), the house-share website portrays all types of families enjoying their listed properties including two dads who are fawning over their newborn baby.
"Our latest campaign has one core objective; to showcase the diversity within our business. Highlighting the multi-dimensional product range we have within our portfolio – from cottages to castles, apartments to pods. And to reflect the diverse society which we live in today. Stating proudly that as a brand we welcome everyone – regardless of age, race, ability, and sexual preference – to holiday with cottages.com," Marketing Director Anthony Reilly said of the campaign.
Now the bigger question, when can we rent that windmill?