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'The First Gender-Free Store in the World' Opens in New York

Phluid project new york city

We aspire to challenge ideas of the past, so that we can clear the path for a bright, beautiful future - together.

Get ready to explore 3,000 square feet of gender-neutral fashions in what is being dubbed “the first gender-free store in the world.” While you can check out clothing from companies from Champion, Gypsy Sport, Context and Le Spec along with independent designers, the space will be more than just a store. The Phluid Project will also include activity spaces to foster a stronger sense of community for shoppers and locals and a coffee and juice abr.

The founder, Rob Smith, says that his intention is to create a safe space for shoppers to experiment with what boundaries people place on what they wear. “Phluid (fluid), because nothing is constant and we should always be challenging ourselves and eliminating boundaries,” says Smith in TimeOut. “PH, because when we are balance, life is in balance, creating peace, love and acceptance of ourselves and others. Project, because it is a collaborative effort and I’m going in with a plan, but willing to learn and discover along the way.”

You can visit the store at 684 Broadway.

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