The year-end campaign, called Sniffies DownLoad, will be launched via TikTok, Twitter, Instagram, and Youtube, and with ranked categories like Horniest City, Most Popular Type of Group, and Most Popular Cruising Location among others. A branded infographic will offer Sniffies users the chance to see how their city ranked, while shareable awards badges will allow them to post with pride. An animated video will allow users to dig into the data, and learn, for example, which city hosted the most groups over the course of the year.
“Sniffies users made this year our best yet,” Eli Martin, Sniffies’ CMO and creative director. Said in a statement. “As we close the year out, we’re raising a toast to all the kinksters and cruisers that have spent time on the map chasing their curiosity and exploring their favorite fetishes in 2022.”
Sniffies DownLoad celebrates everyone who logged onto Sniffies, anyone who checked into a cruising location for the first time, and all of those who attended their first group. Here's to 2023—sure to be Sniffies’ horniest year yet.