Virgin Trains East Coast, in the UK, has taken some criticism for the company’s Pride-themed trains and “Ride with Pride” campaign, and their social-media team expertly handled trolls with the correct level of sass.
The train company added rainbow flags and #trainbows to its logo and also took it a step further by adding splashes of colors to one of its trains and renaming it the “Pride Train.”
One Facebook user said that the brand shouldn’t be celebrating LGBTQ pride, if it doesn’t celebrate straight pride.
They responded quickly: “When your love is illegal in multiple countries and you've been beaten to death for holding hands with your partner in the street, then we can talk about celebrating Straight Pride Steven.”
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