The most wonderful time of the year is upon us, yet there’s nothing festive about enduring awful holiday travel complete with flight delays, shrinking legroom and – for almost one-third of all travelers – the dreaded middle seat. With more travelers taking to the skies than usual – 61 million total last December according to the United States Department of Transportation – planes are going to be quite crowded forcing many to end up in that middle seat battling for their share of the armrests. A survey, commissioned by 3M and run by the Global Strategy Group, found that a majority of Americans would rather get stuck in traffic (56 percent), go on a blind date (56 percent), or go to the dentist (54 percent) than sit in the middle seat on a full flight.
Understanding the middle seat dread, Smirnoff Seltzer saw an opportunity to bring a #FunofaKind experience and take a stand for middle-seaters. Smirnoff Seltzer will help travelers avoid the burden of the Scrooge-ist of all seat allocations by offering flight upgrades, all you have to do is share your seat assignment securely on the contest website and tell us why an upgrade would start your Holidays off right. If your story is determined by the judging panel to be one of the best, you’ll score a seat upgrade.
Is it that simple? Yes! Now through December 14, 2018, adult travelers with a middle seat ticket on a U.S. direct, non-stop flight taking place between December 17, 2018 and January 31, 2019 can share their story and flight info on SmirnoffSeltzerUpgrade.com for a chance to be upgraded, courtesy of Smirnoff Seltzer. The brand will spend up to $50,000 in upgrades, making it easy for numerous travelers to win an upgrade. Like the brand’s 4th of July campaign that paid for 100 people to take a five-day weekend because the holiday fell on an un-fun Wednesday, this campaign continues Smirnoff’s commitment to bring fun to the un-fun.