The 550-foot-tall High Roller observation wheel opened last week on the Strip and it's already become a Vegas icon. The ride takes about 30 minutes, with tickets costing $25 during the day and $35 at night; folks can also skip the lines and buy an express pass for $60. The wheel's 28 pods can hold up to 40 people, with 1,100 people on the wheel when at capacity. The views of Sin City are said to be stellar. The High Roller, beautifully lit at night, is the centerpiece of the Linq, a new open-air retail and entertainment attraction bookended by the Quad and Flamingo resorts and built by Caesars Entertainment. Check out pics of the High Roller below and read more here.