The last PR effort from Switzerland Tourism is giving it their all, making use of a globally recognized and naturally abundant resource: Switzerland's deeply pretty male ski instructors.
January 25 2008 3:09 PM EST
February 26 2013 10:59 PM EST
By continuing to use our site, you agree to our Private Policy and Terms of Use.
Photo: Courtesy of Switzerland Tourism
The last PR effort from Switzerland Tourism, which included the clip below, is hard to beat, but the team is giving it their all, making use of a globally recognized and naturally abundant resource: Switzerland's deeply pretty male ski instructors.
"One of our messages," says Evelyne Mock of Switzerland Tourism, "is that we have much more to offer than just beautiful winter landscapes. Come and meet our gorgeous ski instructors!"
The winner will be announced next week, but until then folks worldwide can exercise the powers of participation and democracy by voting for their favorite head-turners online.
Unlike stalking hotties on the Facebook or MySpace, clicking through the instructors' photos and quotes nabs us a shot at a free getaway to Switzerland for two -- ski lessons included.
If you win, or end up slope-side in Switzerland somehow, check out our guides for helpful hints.
Video: Courtesy of Switzerland Tourism
Photo: Courtesy of Switzerland Tourism
The last PR effort from Switzerland Tourism, which included the clip below, is hard to beat, but the team is giving it their all, making use of a globally recognized and naturally abundant resource: Switzerland's deeply pretty male ski instructors.
"One of our messages," says Evelyne Mock of Switzerland Tourism, "is that we have much more to offer than just beautiful winter landscapes. Come and meet our gorgeous ski instructors!"
The winner will be announced next week, but until then folks worldwide can exercise the powers of participation and democracy by voting for their favorite head-turners online.
Unlike stalking hotties on the Facebook or MySpace, clicking through the instructors' photos and quotes nabs us a shot at a free getaway to Switzerland for two -- ski lessons included.
If you win, or end up slope-side in Switzerland somehow, check out our guides for helpful hints.
Video: Courtesy of Switzerland Tourism