new eco- and pet-friendly, high-design, affordable luxury hotel brand!...Whew...
As travelers have become savvier and vacation costs have skyrocketed, 'affordable luxury' has become the key phrase. A handful of Las Vegas resorts have tried one tactic -- essentially paying for guests' gas -- but a new luxury hotel brand has tried a more direct route: slashing room rates.
Recently launched with outposts in Montréal, California, Arizona and Massachussettes, aloft Hotels is a brainchild of the same team that gave life to the very gay-friendly W Hotels design-chic megabrand.
This ideal, equally well-heeled and design-conscious customer, the new brand hopes, will be seduced by nifty tech perks (self-service check-in by touch-screen, including a room choice option not unlike that for choosing seats on an airplane; wireless everywhere; flatscreens and iPod docks; and E-room keys that can be downloaded to Blackberrys); luxury eco-friendliness; 9-foot ceilings and huge windows; and state-of-the-art spas and gyms for about $150 a night.
Half a dozen more aloft Hotels are slated to open in 2008 from Beijing to Portland, OR and 500 others by 2012 under the Starwood aegis.