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Lords South Beach Opens in New York City for Pride

  Lords New York - NYC Pride - Pop-up at Hotel on Rivington - South Beach

Want to party in South Beach this June but don’t want to deal with packing and pat downs (the unwanted kind)? Or heading to NYC for Pride and wishing it was just a bit more beachy?

Well you’re in luck -- Lords South Beach, named one of the country's best hotels, will be taking up residence in Paul Stallings’s über-mod Hotel on Rivington and is bringing the Miami with it. Lords New York, a first-of-its-kind pop-up hotel concept, launches in time for NYC Pride week, June 18-30, and will offer the South Beach experience on the Lower East Side, from imported keycards to visiting staff. The lobby will be painted Ocean Drive hot pink, feature an inflatable version of the Lords South Beach mascot, a nine-foot fiberglass polar bear, and work by gay artists including Ricardo Bellino, known for his Nespresso cup portraits. Guests will also receive gift bags containing swag from Babeland toys, Perrier, and Out magazine.

  Lords New York - NYC Pride - Pop-up at Hotel on Rivington - South Beach

Want to party in South Beach this June but don’t want to deal with packing and pat downs (the unwanted kind)? Or heading to NYC for Pride and wishing it was just a bit more beachy?

Well you’re in luck -- Lords South Beach, named one of the country's best hotels, will be taking up residence in Paul Stallings’s über-mod Hotel on Rivington and is bringing the Miami with it. Lords New York, a first-of-its-kind pop-up hotel concept, launches in time for NYC Pride week, June 18-30, and will offer the South Beach experience on the Lower East Side, from imported keycards to visiting staff. The lobby will be painted Ocean Drive hot pink, feature an inflatable version of the Lords South Beach mascot, a nine-foot fiberglass polar bear, and work by gay artists including Ricardo Bellino, known for his Nespresso cup portraits. Guests will also receive gift bags containing swag from Babeland toys, Perrier, and Out magazine.

It’s not just the goodies and décor that’s getting the SoBe touch. Lords is bringing with its popular parties and personalities with an installment of the Lords Penthouse Series parties. Proud to Party, a "fetish beach party" on Friday, June 22nd will be hosted by Tony Ferro, the mayor of Miami nightlife, and SoBe it girl, Lauren Foster, with tunes by DJ Vito Fun and the Lords Gender Bender Dancers on the floor. Complimentary Kanon Organic Vodka Cocktails from 9–10 PM. See the amazeballs flyer below for more info. Lords will be hosting events at Industry and Party Calypso and giving away free nights at the South Beach hotel.

Rounding out Pride weekend are the Proud to Be Creative Brunch on Saturday, June 23, sponsored by Perrier and Kanon Vodka and hosted by Out and Kimpton Art offers a $40 prix fixe brunch at CO-OP Food & Drink. Josh Wood’s Day Party on Pier 83 promises to be the day party of Pride, Sunday, June 24. Grammy winner Dave Aude and DJ Ana Paula, Brazil’s top DJ, are in charge of music, so it's no surprise over 1,000 tickets have been sold already so move fast.

Room rates start at $286 with a two-night minimum. Book here using code "LORDS"  and save 15% off best-available rates. Tickets to Josh Wood’s Day Party can be found at ShowClix.com.

-- ALEX PANISCH

 




Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

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