In many ways, mogul Richard Branson approaches business like a traveler approaches the road: fearlessly.
“People in business who succeed have swallowed their fear and have set out to create something special, something to make a difference to people’s lives.”
It's with that determination that the Englishman launched Virgin Atlantic in 1984, with only one plane and little experience in the air. Branson's brand has grown since then, but his company still strives to break boundaries, and expectations, with every new flight.
Here, an uncannily dedicated team show us how they fly in the face of ordinary.