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PHOTOS: West Hollywood's Pickup Trolley Line

PHOTOS: West Hollywood's Pickup Trolley Line

PHOTOS: West Hollywood's Pickup Trolley Line

West Hollywood is hoping people ditch the car and hop on their free nightlife trolley.

The city of West Hollywood premiered its Pickup trolley line on Friday night, offering it up as an alternative to driving, bus-ing, or cab-ing to the bars and restaurants on Santa Monica and Robertson boulevards.

The free trolley bus, operating on a four-mile WeHo loop from 8 p.m. to 3 a.m. on Friday and Saturday nights, is decorated bright yellow, with pop-art images of hot people beckoning riders with suggestive messages like "Cuddling & breakfast not required." The buses blast house music and have photo booths for riders to take snapshots. Aside from the free fare, the Pickup line offers discounts at local institutions like the Abbey and Hugo's.

Last week was a "soft-launch" — the Pickup officially starts next weekend for a six-month trial period. WeHo officials will look at ridership numbers after that to determine whether to continue funding the bus or to seek outside partners. In the meantime, hop on if you're in town: the line travels mostly along Santa Monica Boulevard turning around west of Robertson and up and down Fairfax for a short stretch.

Click here for more info on the Pickup Line and see more photos on the next pages.

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Neal Broverman