Tourism Australia has recently created a new campaign to promote the country using the country's most famous actors who are spoofing a new Crocodile Dundee movie. While the ad is undeniably cute, we can't forget that the original film was sexist, homophobic, and transphobic.
Take, for example, a scene from the original film, based in a pub in New York. Mick Dundee (Hogan) chats up a trans woman, before a friend pulls him aside: “I’ve been trying to tell you all night, that girl, she’s a guy!” Dundee responds by sexual assaulting her. He grabs the woman in the groin area, then points and yells: “A guy dressed up like a sheila! Look at that!”
In the sequel:
When the man continues to reflect on his lover, adding “he betrayed me”, Dundee is so shocked to learn the man is gay that he recoils from their embrace and nearly falls off the building. The strong implication is that, had he known the man was homosexual, he would never have tried to save him in the first place.
Dundee became a stereotype of the macho, tough, and uncivilized Australian, so it seems like an odd fit that the country would want to continue to perpetuate this image.
What are your thoughts on this campaign?
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