W Hotels isn’t just marching to their own beat, they’re debuting it. The iconic brand behind the world’s first on-property music festival series (WAKE UP CALL) today announces its newest project: W Records. At its core, W Records is a record label and resource for artists selected by W Hotels and their music industry partners. From signing to release, W Records supports artists through every step of development, providing recording space, video shoot locations, mixing and mastering and finally, distribution of the new sound via live performances, streaming and vinyl production. Tracks for W Records are recorded, naturally, in W Sound Suites (the brand’s signature, on-site recording studios) with four rising artists stepping up to the mic over the next year. Starting today, tracks from the first artist will be released through WRecords both digitally and via limited edition runs of vinyl, offering W fans a throwback way to enjoy new/next music.
The first W Records artist is R&B artist, songwriter, producer, Amber Mark. Fans around the world can stream Mark’s cover of “High On Your Love” by Kings Go Forth starting today, marking the first exclusive release from W Records. Amber Mark is kicking off the program with a live performance in her hometown of New York City at W New York – Times Square on October 10.
W Records is supporting emerging artists, and artists on the tipping point of worldwide fame with production, distribution, a fully produced music video and a live performance. Each artist will lay down tracks in a W Sound Suite (either W Hollywood, W Barcelona, W Bali, or W Seattle) and record a cover as well as an original track. Once the tracks are mixed and mastered, W will release 500 copies of limited-edition vinyl, which will be sent to DJs, tastemakers as well as music-loving SPG/Marriott Rewards Members. Each W Records artist will film a music video to accompany the release of his or her W-exclusive tracks. It will all culminate in an intimate live set for W guests and fans.