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Try Not to Shed a Tear Watching this New SAS Ad

sas holiday ad

'The Arrivals' captures the spirit of travel. 

A new ad from SAS has us in a puddle of happy tears. The airline's new advertisement, "The Arrivals," pulls at all the emotional heartstrings during the holiday season. Watch the ad that focuses on the arrival hall at Kastrup International Airport in Copenhagen

The short film was created by photographer Peter Funch and Danish filmmaker Jeppe Rønde where they used both actors and encounters with real travelers. 

"We at SAS, together with our travelers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new campaign ‘The Arrivals’ we want to show that travelers return richer.” Annelle Nassen, SAS’s VP of Marketing said.


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