Visit Sweden has teamed up with Airbnb to give the beautiful country an Airbnb listing. The lakes are your infinity pool, the mountains your granite terrace, and the meadows your garden. The best part is that the whole listing is completely free, thanks to the country’s freedom to roam law. It allows anyone to enjoy the vast abundance of terrains, whether hiking, cycling, or camping.
“This is made possible thanks to a Swedish right guaranteed by the constitution - freedom to roam,” says Jenny Kaiser, USA Country Manager at Visit Sweden. “This right enables the Swedish people to experience nature and enjoy the beautiful Swedish wildlife. In Sweden, we have everything from high mountains to deep forests, from beautiful archipelagos to quiet meadows. Now, together with Airbnb, we welcome everyone to come to Sweden and, through freedom to roam, share our wonderful nature.”
The collaboration is a first of its kind for Airbnb, allowing the travel site to promote the country as a destination. James McClure, General Manager of Northern Europe at Airbnb sees Visit Sweden as a long-term partner in their promotion.
Watch the campaign video and book your Swedish stay with Airbnb.