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Jäegermeister and The Lesbian Bar Project Unveil New Metaverse

Jäegermeister and The Lesbian Bar Project Celebrate New Docuseries

Jägermeister and The Lesbian Bar Project unveiled the interactive lesbian bar while on a three-city tour to celebrate their new three-part docuseries streaming now on Roku.

Jägermeister has teamed up with The Lesbian Bar Project for a three-city bar tour and first-of-its-kind metaverse experience. The tour and metaverse experience are all part of the celebrations for the premiere of The Lesbian Bar Project, a new three-episode docuseries streaming now on The Roku Channel.

The tour has already visited NYC and Houston, but you can still join in the celebrations at the last tour stop at the Boycott Bar in Phoenix, Arizona, this Saturday, October 15. In addition to special screenings of the series, the tour will also feature the traveling “Lesbian Bar Project Museum,” with photos and artifacts commissioned by Megan Metcalf of The Library of Congress.


J\u00e4egermeister and The Lesbian Bar Project Celebrate New Docuseries

While at the Boycott Bar, be sure to have a fiery Jäger shot (or five responsibly), knowing it’s for a good cause. Jägermeister has been a loyal ally and supporter of the Lesbian Bar Project and the LGBTQ+ community as a whole.

In the 1980s, there were roughly 200 lesbian bars in the United States; today, there are fewer than 25. But the new Lesbian Bar Project metaverse on Decentraland allows you to visit a real lesbian bar from the safety and convenience of your own home. Jägermeister tapped Young Hero, a creative agency and cultural creators’ studio, to design the new Lesbian Bar Project metaverse.

RELATED: Here Are the Final 24 Surviving Lesbian Bars In the U.S.

“We were thrilled to partner with Jägermeister and The Lesbian Bar Project to create a space in the metaverse that reminds people of the history and vitality of lesbian bars in our country,” Roberto Max Salas, president and co-founder of Young Hero, said in a statement. “We’re especially excited for young metaverse users to learn this history.”


J\u00e4egermeister and The Lesbian Bar Project Celebrate New Docuseries

Young Hero also assisted The Lesbian Bar Project with their rebranding and new website.

The new three-episode Lesbian Bar Project docuseries is based on the 2021 documentary of the same name. Each episode centers the stories of different lesbian bar owners, and how their efforts and bars have impacted the local community.

You can learn more about all 24 remaining lesbian bars in the U.S. here.

You can view the official teaser of Jägermeister’s Lesbian Bar Project metaverse experience below.

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