Beach by Coach

Logo-free and classic preppie, this sneaker provides the perfect lightweight tread for the pool deck or the boardwalk. Keith sneaker in gray, $118

This coach-printed beach towel may not be subtle, but since you?ll be lying on it, it?s not that gauche. Cotton towel, $98

Board shorts may be back, but unless you?re under 30 or your name is ?the Situation,? scrap the billowy floral-printed kind in favor of this fitted, subdued style. Lozenge board shorts in indigo, $128

The classic tote gets a makeover: A graffiti-inspired print adds a bit of flash to this bag?s understated design. Graffiti tote in orange, $348

It gets chilly ocean-side even on summer nights, but that doesn?t mean you have to retire indoors. This lightweight windbreaker keeps you warm without the bulk. Nylon parka in orange, $398