The British and American versions of Condé Nast Traveler (Traveller) will operate as one identity that will release two versions of the famous magazine.
The two travel publications have always operated separately, but beginning in January, the now-united publications will be lead by the British editor in chief, Melinda Stevens. The editor of the domestic magazine, Pilar Guzman, will be “helping with the transition,” but reportedly will be leaving the publication by the end of the year. The spokesperson also said that there would be minimal downsizing when it comes to the amount of people working on staff with ad staffs remaining separate.
To complicate things, the staffs will remain in their current offices (New York and London), and they will also work on two separate print editions. The American URL (traveler with one L), will be the main digital gateway.
Page Six is reporting that the decision comes from the growing power of the head boss in charge at Conde Nast International based out of Europe, but the numbers tell the real story.
Domestic traveler is currently “trying to reverse a loss of $120 million in 2017 on revenue estimated to be under $900 million. In the last publicly available documents for British Condé Nast Ltd. covering fiscal year 2016, the division was reporting revenue of $154.2 million and a profit of $5.5 million, according to filings with Companies House.”