With the holidays quickly approaching, it's time to take your gifting seriously. Located at 355 Bowery in downtown New York City, the Daniel Wellington Holiday Pop-Up celebrated its opening last evening. Guests perused the store's classic and affordable timepieces, which will remain for sale from now through December 20.
The men and women's watch collections are presented in custom wooden oak displays, allowing for plenty of open space for the DW team and customers to interact and learn all about the brand. Being a Swedish company, Daniel Wellington is keen on letting its Scandinavian heritage shine through with a minimalistic approach and seamless design.
"When we started looking for a location for the pop-up shop, it was important for us to find a city and an area that represented us as a brand," says founder Filip Tysander. "Full of inspiration, culture and history, New York is a trend-setting city that sets the standards for style, fashion, art, and music. Strategically situated in the Lower East Side, the DW pop-up is at the crossroads of where creatives work and play, and welcomes the unique energy of the neighborhood."
On Black Friday and Cyber Monday you can enjoy 25% off Daniel Wellington pieces, both online and at the holiday pop-up (355 Bowery).