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Expedia, one of the largest travel booking sites in the world, recently took an incredible stand for inclusivity. In its advertisement for a new contest, ‘Win a Romantic Getaway to Great Britain,’ the company didn’t just use a gay couple, it used an interracial gay couple.
\u201cEnter to win a romantic trip for two to Great Britain! http://t.co/NbFdTlS9F1 @VisitBritain\u201d— Expedia (@Expedia) 1427177113
\u201cWin a romantic getaway to Great Britain. Here's how to enter: http://t.co/CM7E08mxui @VisitBritain\u201d— Expedia (@Expedia) 1426800367
At a time when LGBT media is often overly saturated with white men, it’s a refreshing and much needed move on their part -- one that has received rave praise, and an expected backlash. But while vitriolic responses varied in degree of homophobia and racism, Expedia and VisitBritain were also flooded with messages of support and appreciation.
The image is just one part of a wider campaign to market Great Britain to LGBT travellers. They also released a commercial featuring three same-sex couples, two male and one female, which highlights just some of what the country has to offer.
This isn’t the first time that Expedia has created pro-LGBT advertisements. In 2012, the company released a commercial that revolved around a father attending his lesbian daughter’s wedding. While that similarly sparked some online hate, Expedia was obviously undeterred, and remains committed to equality and inclusive representation.