Brad Goreseki

Brad Goreski became a fashion associate for Rachel Zoe in early 2008, but this year the former Voguer slipped into his new role as style director—and, accordingly, vamped up his preppy appearance. "I was promoted, and I want to show people you don?t have to be stuck on a look," he recently said. "It?s still geek chic, but sexier." For the third season of Bravo?s The Rachel Zoe Project, the queen bee stylist?s foppish man Friday has helped dress Demi Moore, Kate Hudson, and Molly Sims. Here, Goreski?s picks for where to shop, dine, and detox in Los Angeles.