Kenzo has featured numerous big names in their short films. From Natasha Lyonne to Tracee Ellis Ross, the brand knows how to tell a fashionable story with some of our favorite stars. Their latest short film takes a different approach, focusing on the vibrant youth of Nigeria.
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The visual is an offshoot of Kenzo's folio project, the brand’s new publication focusing on their collections, and is titled Gidi Gidi Bụ Ugwu Eze, which translates to “unity is strength.” A celebration of Nigeria's youth in the Igbo community of Nsukka, the film displays the culture's traditional activities.
Directed by Akinola Davies Jr, Gidi Gidi Bụ Ugwu Eze is accompanied by a portfolio from photographer Ruth Ossai, who's of dual Igbo/Yorkshire heritage. The town holds special significance for Ossai, who cast the film from churches, schools and markets in Nsukka.
Watch the video featuring Kenzo’s spring '17 collection, below: