Kimpton Hotels + Restaurants has laucnhed a first-of-its-kind social experiment, titled “Room 301,” which will run for three months at the Kimpton Everly Hotel in Los Angeles, with additional activations at select hotels across the country.
Guests who choose to book the Room 301 experience will engage in a variety of in-room activities during their stay.
According to Kimpton: "We’re curious about whether complete strangers can share meaningful connections, even though their stories only intersect in this shared experience of the same space at different times. At the conclusion of the three-month run, Kimpton will assess and share the results of the experiment, with the goal of sparking more conversations about the importance of heartfelt human connection in today’s fast-paced and often divisive world."
“With Room 301 we’ll get to know the individuals who stay in this room – their experiences, aspirations and values. We hope to have some interesting insights that can inspire the way we continue to build community at our hotels and restaurants," Kathleen Reidenbach, Chief Commercial Officer at Kimpton Hotels & Restaurants said.
Guests will have the opportunity to explore a variety of activities and prompts unique to the room, designed to spark creativity and encourage self-reflection. All in-room elements are interactive and inspire guests to both relate to others and leave their own mark, without revealing the identities of any guests. The room also features an exclusive art collaboration with artist Colette Miller of the Global Angel Wings Project and each guest will receive a welcome kit of up to $200 in value, featuring gifts hand-selected by the Kimpton team.
Room 301 is available to book between September 6 and November 30 at 15 percent off the best flexible rate. For each guest that books Room 301, Kimpton will make a $10 donation to the guest’s choice of either The Trevor Project or No Kid Hungry, two ofKimpton’s non-profit partners. Guests can sign up to participate in Room 301 by sending an email to StayHuman@KimptonGroup.com. They will then have an opportunity to check Room 301 availability, sign a waiver, and receive more information about the experience. The spirit of Room 301 will also be brought to life through activations at a number of Kimptons across the country from the Kimpton Aertson Hotel in Nashville to the Kimpton Hotel Allegro in Chicago and the Kimpton Hotel Palomar Philadelphia.
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