Delta Goes Passport Plum with Zac Posen–Designed Uniforms

New Delta Uniforms

 

Zac Posen's new uniform collection makes its first public appearance this month on 64,000 Delta Air Lines employees working on airplanes, in airports, and in hangars from Sydney to Honolulu.

This collection makes a strong brand statement, elevating Delta from the look of a traditional U.S. carriers. The company's last uniform update was in 2006 for above-wing employees (Delta Sky Club, ticketing and gate agents, Red Coats and flight attendants) and in 2000 for below-wing employees (aircraft maintenance professionals, ramp and cargo agents, and ground service equipment mechanics).

The uniform collection reflects employee input at each step of the design process. For three months, 1,000 Delta people in diverse roles around the globe tested the uniformsto ensure the final designs would support a variety of job functions, climates and body types. The Zac Posen and Lands’ End design teams conducted hundreds of focus groups, job-shadowed employees, and gathered recommendations from more than 30,000 surveys. All of this and more feedback led to more than 170 changes.

The biggest change for the company is the color: Passport Plum—"a shade that flatters every skin tone – marks the new, regal collection." For 30 years, Delta’s uniforms have been navy and red, blending in with other U.S. carriers while Delta’s service has continued to stand out for its excellence. Now, with five wholly reimagined hues -  Passport Plum, Cruising Cardinal, Groundspeed Graphite, Traveling Thistle and Skyline Slate - Delta people will look as noteworthy as their service.

 

Tags: Airlines

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