Atlanta locals recently celebrated their 46th Pride. It was a week of inclusivity and love for all. With a sprawling festival that took over Piedmont Park, a parade that stretched across midtown, and parties all over the city, it earned its spot as the largest Pride in the southeast United States.
We kicked off the weekend with a party at the W Hotel in midtown, the weekend home base for us and plenty of LGBT folk. After check-in, a fresh fruit sangria was waiting in our room, complemented by a beautiful view of Midtown Atlanta and Piedmont Park. Downstairs, we caught up with Atlanta local and the W Pride Party host, Violet Chachki who gave us all the local tips as she prepared to perform.
Related | Catching Up with Violet Chachki at Atlanta Pride
“It’s really cool that W is bringing in local talent and other performers as well to celebrate Pride and converging this world of hospitality and art and drag culture in the gay world,” Violet said.
Atlanta group, Girls in the Yard invites fans onstage to dance during their performance. Photo by Glenn Garner
In partnership with HRC, the W’s Turn It Up for Change campaign featured artist Baron Von Fancy’s work in three Snapchat filters that illustrate the Pride and the fight for equality. Available at all W locations during Pride, W donated a dollar to HRC for each time a filter was used.
“The pride we felt about people wanting to share the message on Snapchat was really strong,” said Suzanne Cohen, director of North American brand management at W Hotels Worldwide. “We had over 20,000 people during the month of June use the Snapchat filter, and those dollars went directly to HRC.”
Von Fancy’s work was displayed across the entrance of the hotel and illuminated on the walls as guests checked in and joined the party. Complementary cocktails circulated the room as Pride goers enjoyed a lively performance from local duo, Girls in the Yard. Meanwhile, airbrush artists customized hats in the corner to add some extra color to the celebration.
Enthusiastic fans circled the stage as Violet came on in a white, feathered getup. She performed a sultry burlesque number, complete with a striptease. The Drag Race season seven winner proved her chops and gave the Atlanta queer community an appropriate tribute.
Violet Chachki headlines the event with a burlesque number. Photo by Glenn Garner