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New Hotel to Open in Asbury Park

Asbury Hotel to Open in Asbury Park, New Jersey in 2016

Asbury Hotel to Open in Asbury Park, New Jersey in 2016

A derelict Salvation Army building is being transformed into The Asbury, the shore town’s first new hotel to open in more than 50 years.

A popular gay vacation spot along the Jersey Shore, Asbury Park has seen an influx of gentrification but there hasn't been a completely new hotel to open in the seaside town in 50 years. Now, an abandoned former Salvation Army building, located two blocks from the beach, will be rehabed into a hotel known as The Asbury for a planned opening in May 2016. According to a new press release for the real estate developers iStar, "The Asbury mashes up Asbury Park’s Victorian-era history, rock-n-roll present, and shiny future into a new kind of social hub."

The project is a collaboration between David Bowd, known for creating the sought-after Salt Hotels brand, and Anda Andrei, iStar’s Creative Lead for the entire Asbury Park redevelopment project, who is the former design director for the Ian Schrager Company.

“This historic building is a beautiful blank canvas for us to create a special place that adds to the unique spirit of Asbury Park,” said Andrei, who hand-picked architects, designers, and hotel operator David Bowd to bring the project to life. “I love collaborating with immense talent, and knew instinctively David had to be involved. He has a wonderful gift for connecting the hospitality experience with one-of-a-kind communities and we bring out the very best in one another.”

The Asbury is located at 210 5th Avenue, Asbury Park, just two blocks from the beach and the Asbury Park Boardwalk. It is expected to open in May 2016, and rooms are expected to start at $125 per night.

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