The team behind New York’s Big Gay Ice Cream shops have teamed up with Gap to transform the retailer’s concept space into a colorful cone of graphic tees.
First launched at the end of June to commemorate New York City’s Pride, the pop-up store, located at Gap’s flagship on Fifth Avenue between 53rd and 54th Streets, features unicorn murals, piñatas, and, of course, ice cream.
Gap has created three limited-edition prints that use Big Gay Ice Cream’s iconic rainbow-stripped ice cream swirl — one as a beehive hairdo on top of a woman’s head, one as a beard on a man’s chin, and one with a unicorn enjoying said ice cream.
“They reached out to us about doing it,” said Bryan Petroff, co-owner and co-founder of Big Gay Ice Cream. “They wanted something that coincided with Pride — they thought about us and how fund it would be to do something offbeat and ice cream-centric.”
The popup, which features three standard printed T-shirts, along with a “What’s your flavor?” station, where you can mix and match logos and different shirt colors, runs through July 26 (sorry, it's not available for purchase online).