W Hotels: New LGBT Travel Deal

Photo: Courtesy of W Hotels

Already having won an Out TravelerReaders' Choice Award, W Hotels is still giving us the good stuff with their new initiative, Pride 365, a special LGBT travel deal "to celebrate Pride year-round."

Discounted rates at some of their most tempting luxury outposts like New York, Montreal, and San Francisco, are offered alongside free booze; a year subscription to The Out Traveler and our sister magazine Out; a year membership to GLAAD, our best defense against negative portrayals of LGBT people in the media; and a wood-paneled travel wallet by Puma.

Announcements like this are great. They mean that for at least a few major, mainstream luxury hotel groups, advertising to gay and lesbian travelers is becoming the norm -- a 365-days-a-year affair, if you will -- rather than a fleeting blip on our gaydar.

Photo: Courtesy of W Hotels

Already having won an Out TravelerReaders' Choice Award, W Hotels is still giving us the good stuff with their new initiative, Pride 365, a special LGBT travel deal "to celebrate Pride year-round."

Discounted rates at some of their most tempting luxury outposts like New York, Montreal, and San Francisco, are offered alongside free booze; a year subscription to The Out Traveler and our sister magazine Out; a year membership to GLAAD, our best defense against negative portrayals of LGBT people in the media; and a wood-paneled travel wallet by Puma.

Announcements like this are great. They mean that for at least a few major, mainstream luxury hotel groups, advertising to gay and lesbian travelers is becoming the norm -- a 365-days-a-year affair, if you will -- rather than a fleeting blip on our gaydar.