Neve Tzedek Hip in Hebrew
Lined with bath and body shops, cafés and clothing stores, Sheinken Street once laid claim as Tel Aviv’s trendiest strip: the queer hipsters of 2006’s The Bubble worked and hung out in the area. But now Neve Tzedek, one the city’s oldest sections, has snatched and run off with the glowing torch.
Founded in 1887 (before Tel Aviv even became a city) – the peeling paint and rough edges in the streets of Neve Tzedek still recall the late 19th century. Now snazzy, modern boutique businesses have added serious razzle-dazzle as well as sublime design-oriented flourishes—even the mezuzahs on people's doorframes.
First occupied by literary, artistic and philanthropic types, splashes of Hebrew poetry and art mark the walls of Neve Tzedek while the homes of prominent early residents, including Simon Rokach and painter Nachum Gutman are now museums packed with memorabilia and contemporary Israeli art—both on Simon Rokach St.
Leading the nouveau charge is wine bar/shop Pri Hagefen—the name is derived from the Jewish blessing for wine—with a mod-rustic cellar décor and an exclusively Israeli wine selection. Boasting five different climates in this tiny country, Israeli wines are bringing in strong regard: Galilee-based Rimon produces a couple of unique Pomegranate wines, dry and dessert—the latter boasts a crispness and perfect sugar balance. Blessed indeed!
More after the jump!