Not Your Mom's Black Friday
In the dusty annals of retail past (oh, a year or so ago), Black Friday was one of the biggest shopping days of the year, taking place the specifically the day after Thanksgiving. Now there are Black Fridays in October, Black Fridays online. The mind reels.
Here's another milestone in the expansion of Black Friday, this time into the world of online travel. This season, IHG (InterContinental Hotels Group), the world's largest hotel company's more than 3,100 U.S. locations will participate in the Black Friday frenzy. It will be the hotel industry's largest Twitter exclusive Black Friday deal called "50 Free Friday."
Beginning Nov. 1 through Nov. 29, consumers can uncover the link to IHG's Black Friday deal by following @IHG_Deals on Twitter. The deal will give U.S. travelers $50 off any flight on any airline to any destination through April 30, 2011 when they stay at least one weekend night at any InterContinental, Crowne Plaza, Hotel Indigo (pictured is Indigo Atlanta-Midtown), Holiday Inn®, and other IHG hotel brands in the U.S. Additionally, followers of @IHG_Deals will have a chance to win a $50 prepaid gift card.