Hertz and CLEAR announced the launch of Hertz Fast Lane powered by CLEAR – a new service that uses biometrics to drastically speed up the car rental process and get travelers through the exit gate and on the road in 30 seconds or less. Travelers will know CLEAR as the security-clearing program at over 40 airports and venues (yeah, those blue sweater-wearing employees who nag you to sign-up while stuck in teh security line).
Hertz Fast Lane powered by CLEAR marks the first use of biometrics by a major rental car company, and the first time CLEAR's identity platform is enabling members to verify their identity using their face instead of showing a physical ID.
The first Hertz Fast Lane powered by CLEAR is now available at the Hartsfield–Jackson Atlanta International Airport (ATL), offering renters unmatched speed and security so they can enjoy more time doing what they love. Throughout 2019, Hertz Fast Lane powered by CLEAR will be rolled out to more than 40 additional Hertz locations, including some of the busiest US airports such as Los AngelesInternational Airport (LAX), John F. Kennedy International Airport (JFK), and San Francisco International Airport (SFO), among others.
"We're excited to introduce Hertz Fast Lane Powered by CLEAR to get Hertz customers through the exit gate without the wait and on the road faster," said Hertz CEO Kathryn V. Marinello. "By teaming with CLEAR, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers."
Marinello added, "This new innovation demonstrates our focus on enhancing the entire customer experience. In the last two years, we've upgraded our fleet with the cars people want to drive, launched our Ultimate Choice® model in the U.S. enabling customers to choose their preferred vehicle with no wait, and improved site operations to deliver great service consistently."